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Value that's hard to beat!

“Strive not to be a success, but rather to be of value”- Albert Einstein Mortgage Brokering is extremely competitive. Not only are we competing with our fellow Mortgage Brokers but we are also competing with the big banks, which are HUGE institutions with large marketing budgets and resources. Over here at my office, it’s just me! I am the CEO, Marketing director, accountant, and mortgage underwriter as well as a client service rep. It’s a lot of hats to wear! I often wonder if consumers really understand the value of getting their mortgage through a broker, versus a bank branch employee. If I am being completely honest, I am not a huge fan of using social media to constantly self promote my business. I am a pretty low-key person, in general, and I don’t like to boast or brag so it sometimes makes me a little uncomfortable to write social media posts about what I do. But, this is the reality of the business world today and social media must be a part of business promotion.  In the spi…

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